Had the opportunity to design for brands like Crate and Barrel, Target, Ikea & Pottery Barn, to name a few.
Association with Arttdinox (Jindal stainless lifestyle product brand) goes back 13 years where after heading the design team at Arttdinox, is now attached as a design consultant. The design journey with Arttdinox has gone through rigorous transitions, discoveries and is still on a learning curve with much yet to do. Have developed over 200 products, with many designs running successfully, over the years.
The challenges that steel as a material throws at us, for lifestyle use, are very invigorating to the mind. Over the years, I have used a myriad of materials & processes in combination with stainless steel which range from handcraft brass, ceramic, glass-blowing, wire weaving, wood, beads. Each one has a story to tell. The most memorable have been products that I developed from steel wire weaving, inspired by basket weaving. It completely changed the texture of the material and added flexibility, mould-ability to the product.
Arttdinox, as a brand has offered a platform for my creative expression. It is ever-evolving, keeps the philosophy of the use of steel at its core. These are some values that inspire me to re-calibrate my designs at the same pace. As a company, it has valued my skills as a professional, placed faith and allowed me to explore.
Design philosophy: “Design is a problem-solving tool. A creative strategic function that is most effective within a context.”
Best entry in the Dalsouple 100% Rubber design
Gold Virtuosi International Design Award
TATA Steel Design award
EDIDA – Elle Décor International Design Award