Nidhi innovates creative solutions that are relevant and awe-inspiring. Her design philosophy “Design is a problem solving tool. A creative strategic function that is most effective within a context.” has earned her much recognition in the industry through:
Best Entry in The Dalsouple 100% Rubber Design Gold Virtuosi International Design Award TATA Steel Design award EDIDA – Elle Décor International Design Award
She believes design does not exist in isolation; it is a reflection of the larger society. It must be as dynamic as society and its culture.
What inspires her is sports, music, reading, making caricatures and travel.
History of a place inspires her as much as lifestyle and different cultural backgrounds. Thus, folktales and fables too find way into her work.
The perfect design and balance of each element in nature is also a powerful drive.
Humour too works its way into her designs as her love for caricatures and exaggerating the simple & obvious takes over. Sharing passion for comical and comics alike with her sons, provides enough inspiration for work. She post-graduated in Industrial marketing from Indian Institute of Foreign trade (IIFT- Delhi) and graduated in Accessory Design from National Institute of fashion Technology, (NIFT- Delhi)
In her eighteen years work span, she has worked across materials & products like jewellery & fashion accessories, lighting and stainless steel lifestyle products.
Nidhi worked with fashion accessory & jewelry brand called ‘Carbon’. This was one of the first few indigenous brands to combine good design with good manufacturing practices. Had the opportunity to combine a myriad of materials with gold and diamonds and yet make products commercially viable in the dynamic Indian market.
Subsequently worked with ‘Accents For Living’ that catered to the international markets in the field of lighting. Had the opportunity to design for brands like Crate and Barrel, Target, Ikea & Pottery Barn, to name a few.She launched her entrepreneur venture ‘Squirrel Design’ in 2013. Squirrel design has started out with an offering of unique towels and cushion covers. It targets kids and the young at heart. This design consultant and entrepreneur and of course a mother of two little boys is indeed a dynamic example of excellence.